BBrodzkiART BLOG: Harlequin Display rebranding project

Tuesday 14 September 2010

Harlequin Display rebranding project

One of my early work experience projects for the University of Derby, where I have totally rebranded a local display agency. The work included creation of a flash website, new logo, leaflets and posters. Website not yet launched due to technical reasons.

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Academic Background:

After writing the Polish A-levels I finished one year of Social Psychology in English at SWPS which is a well known and respected academy in Warsaw. Since then, my life changed drastically and I moved to UK and started a Media Studies programme at the University of Derby, where after three years of education I received a 2:1 bachelors degree. During my studies I focused mainly on the listed topics: Social Psychology, Biological Mechanisms of Human Behavior, Logics and Philosophy, Academic Writing, Statistics Packages, Photography in the Media, Digital Publishing, Mass Media in Contemporary Context, Media Research, Audience Research Project, Print Production, Photography and Photojournalism, Image Music Sound, Cultural Studies and Media Culture, Conflicting Images, Print Media Production, Ethics and Creativity, Contesting Cultures. My bachelors thesis was on Logo design, and its ability to adapt to the flexible world of mass media. Recently I had an honour to join the University of Amsterdam (UvA) Masters in New Media programme, where I am planning to combine my colorful past with the everchanging world of New Media.

Work XP:

During studies I also had a chance to work with people from the industry. For the module called work experience I rebranded a visual art company called Harlequin Display, working both in UK and Germany, additionally creating leaflets, posters, and a website. I also learned basics of management via the module called Management Experience in creative and Cultural Industries. I based my paper for this module on my work experience from two advertising agencies: Ad Fabrika+DRAFT FCB which is a medium sized firm, and the Polish branch of a French advertising giant called PUBLICIS. I also work as a freelance graphic artist, where I create leaflets and packaging for drugs and medicine.